Last updated: June 2026 — Siobhan McCormick, Conwy Butterfly
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How We Rate
Our Review Methodology at Conwy Butterfly
At Conwy Butterfly, every eSports betting site review you read has been put together using a structured, transparent methodology. This page explains exactly how Siobhan McCormick evaluates and scores each operator featured on conwy-butterfly.co.uk. We believe you deserve to know what goes into a rating before you trust it with your money.
Who Reviews the Sites?
All reviews on Conwy Butterfly are written and overseen by Siobhan McCormick, the site's founder and lead reviewer. Siobhan has spent years analysing the eSports betting landscape across Great Britain, following the rapid growth of competitive gaming markets including titles such as CS2, League of Legends, Dota 2, and Valorant.
Siobhan personally tests every site before publishing a review. This means opening a real account, making genuine deposits, placing actual eSports bets, and attempting withdrawals. No site is rated based on marketing materials or operator-supplied information alone. Every score reflects hands-on experience.
Step-by-Step Review Process
The following steps are carried out for every eSports betting operator reviewed on this site:
- Step 1 – Initial Research: Siobhan checks the operator's licensing status with the UK Gambling Commission, reviews any publicly available compliance history, and confirms the site is legally permitted to accept players from Great Britain.
- Step 2 – Account Registration: A real account is created using standard UK player details. The registration process, identity verification requirements, and any friction points are noted.
- Step 3 – Deposit Testing: A deposit is made using at least two payment methods. Processing times, fees, and ease of use are recorded.
- Step 4 – eSports Betting Evaluation: Siobhan browses the full eSports betting markets, assessing the range of titles covered, the depth of markets per event, live betting availability, and the quality of odds compared to industry averages.
- Step 5 – Bonus Claiming: Where a welcome offer or ongoing promotion is available, it is claimed and the terms are examined in full. This includes wagering requirements, time limits, game restrictions, and maximum withdrawal caps.
- Step 6 – Customer Support Contact: The support team is contacted through all available channels — typically live chat, email, and telephone — with specific questions about eSports betting. Response times and quality of answers are logged.
- Step 7 – Mobile Testing: The platform is used on a mobile browser and, where available, a dedicated app. Navigation, load times, and market accessibility are tested on mobile.
- Step 8 – Withdrawal Request: A withdrawal is requested to test processing speed and any additional verification steps.
- Step 9 – Scoring and Writing: All findings are compiled, scores are applied using the weighted criteria below, and the final review is written.
Rating Criteria and Weightings
Each eSports betting site is scored out of 10 in six key categories. A weighted overall score is then calculated. Here is how those weightings break down:
| Category |
Weighting |
What We Look At |
| Licensing & Safety |
25% |
UKGC licence validity, responsible gambling tools, SSL encryption, data protection, self-exclusion options |
| Bonuses & Promotions |
20% |
Welcome offer value, eSports-specific promotions, fairness of terms, wagering requirements, loyalty rewards |
| Game & Market Selection |
20% |
Number of eSports titles covered, depth of betting markets, live betting, tournament coverage, competitive odds |
| Payment Methods |
15% |
Deposit and withdrawal options, processing times, fees, minimum and maximum limits |
| Customer Support |
10% |
Availability, response speed, quality of answers, channel variety, knowledge of eSports products |
| Mobile Experience |
10% |
App or mobile browser quality, ease of navigation, full market access on mobile, performance |
Understanding Our Rating Scale
Every site receives an overall score from 1 to 10, calculated by combining the six weighted category scores. Here is what each score range means in practice:
- 9.0 – 10: Exceptional. A market-leading eSports betting site with outstanding performance across all categories.
- 7.0 – 8.9: Very Good. A strong, reliable operator with minor shortcomings in one or two areas.
- 5.0 – 6.9: Average. Decent enough but notable weaknesses that may affect your experience.
- 3.0 – 4.9: Below Average. Significant issues in important areas. Approach with caution.
- 1.0 – 2.9: Poor. Serious concerns identified. Not recommended for GB players.
How Conwy Butterfly Stays Unbiased
Independence is central to everything we publish. Conwy Butterfly may earn commission through affiliate partnerships with some of the operators reviewed on this site. However, commercial relationships have no influence over scores or editorial conclusions. Here is how we protect our integrity:
- Siobhan McCormick applies the same scoring criteria to every site, regardless of whether an affiliate agreement exists.
- Negative findings are always published. If a site fails a test, that failure is reflected in the score and clearly explained in the review text.
- No operator is permitted to review, amend, or approve content before it is published.
- Sites that score below 5.0 overall are listed with a clear warning rather than actively promoted.
- Scores are reviewed and updated whenever significant changes occur at an operator, including regulatory actions, product updates, or changes to bonus terms.
Our goal is simple: to give GB-based eSports bettors honest, accurate, and useful information so they can make informed decisions. If you have questions about our methodology or want to report an inaccuracy in a review, you are welcome to get in touch through the contact page on conwy-butterfly.co.uk.
Last reviewed and updated: 2026 — Siobhan McCormick, Conwy Butterfly
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